Secret Deodorant + US Women’s National Soccer Team

Objective:

Secret Deodorant partnered with the #1 Ranked US Women’s National Soccer Team on their journey to win the 2019 World Cup. KLP Designs was brought in to work with Berlin Cameron & Landor to pitch the project, and our campaign won the assignment from P&G. We were tapped to stay on and produce these winning scripts.

Solution:

The campaign we created featured USWNT team captain Alex Morgan and soccer legend Abby Wambach. The multi-channel campaign included a social cause component, advocating for equality on and off the field. A quarter of a million views on the linked Instagram post was just the start of the campaign’s success.

CREATIVE CREDITS

CLIENT: P&G
AGENCY: BERLIN CAMERON + LANDOR
Creative Director/ CW: Michelle Sassa
Creative Director/ AD: Karen Manganillo
Group Creative Director: Jamie Silverman
Executive Producer: Laura Ferguson
PRODUCTION COMPANY: Station Film
Director / DP: Ramaa Mosley
Executive Producer: Michelle Towse
Line Producer: Hope Farley
EDITORIAL: Cosmo Street
Editor: Marlo Caine