Pelican’s SnoBalls is a snowcone franchise with 120 stores nationwide. Until working with KLP Designs and Uncompany, they also had 120 different versions of their brand due to lack of brand guidelines, outdated design elements and user-friendly sign ordering process.
Together, we updated Marty, their prized mascot, and crafted a custom hand-drawn logo. Known for their colors pink and blue, we updated this palette to a more modern take and brought a cleaner “kitschy-on-purpose” look to the brand. We created a stringent brand guidelines document for all franchises to follow with a complete catalog (100+ designs) of signs they could order for their stores as well as environmental graphic standards and layouts for truck, van and building exteriors. An ordering portal with custom-sign request area completed the equation.