A million years ago (or like, 17) a girl with pink hair met a girl wearing khakis in the heart of the Big Apple. A friendship–and about a thousand coffee table book ideas–was immediately formed.
They traveled the globe over and over, coming home with ideas, enough quotable conversations to fill notebooks and lots of TopShop purchases. During one of those trips, the idea of Another Fucking Tote was conceived. Nine months later (or, 15 to be exact) their first tote hit the streets of NYC.
Created with lots of fucking love by Karen and Jess.
Scope of work: Brand ID, product design, social and digital, DTC sales through Etsy and craft markets, wholesale production for retail selling in Urban Outfitters