Last fall, my advertising partner Michelle Sassa and I had the opportunity to work with Secret Deodorant–a sponsor of the USWNT–on two celebratory spots that aired in the timeframe leading up to the Women’s World Cup.
The first features soccer legend, Wolfpack author and activist Abby Wambach tells our daughters how to be a team player and strong leader, on the field and off, in this modern take on motherhood from Secret deodorant. This film launched on Mother’s Day, and features Wambach’s wife – author Glennon Doyle – and their two daughters.
The second stars Alex Morgan in an anthemic spot celebrating the power of supporting women players at all stages of their athletic journey.
Scope of work: TV & video, social, digital
AGENCY: BERLIN CAMERON + LANDOR
Creative Director/ Copywriter: Michelle Sassa
Creative Director/ Art Director: Karen Pfaff Manganillo
Group Creative Director: Jamie Silverman
Executive Producer: Laura Ferguson
PRODUCTION COMPANY: Station Film
Director / DP: Ramaa Mosley
Executive Producer: Michelle Towse
Line Producer: Hope Farley
EDITORIAL: Cosmo Street
Editor: Marlo Caine