Sarah Macfadden makes jewelry that is personal to her and to the clients that ultimately purchase the pieces that range from silver and platinum to rose, yellow and green gold. This entrepreneur knew she needed a logo that spoke to her jewelry but had no idea where to start. With KLP Designs she realized she wanted a style that reflected the hand-hammered look of her work. The logo led to a website and look book design that worked harmoniously for a clean, sophisticated effect.