When you’re hosting a convention, it’s a challenge to communicate all the information people need to know…without making them feel you are putting them in information overload. One way to overcome this challenge is with a brand style guide. Streamlining all the convention materials gave MDCD a polished look and feel for every single item their convention attendees touched. The materials were easy to understand and communicated the feel of the brand at every turn.
Some companies think a brand style guide might be something they need later. But a brand style guide helps all companies in every stage of the game. The sooner a company unifies their messaging and style, the farther their marketing dollars will go. KLP Designs can help you create a cost-effective brand style guide that will stretch your marketing dollars and benefit your company for years to come.