Wanting to expand her mediation business, attorney Jenny Bradley was looking for a logo that was anything but the corporate same-old. By focusing on the softer side of dispute settlement, KLP Designs created a logo that is as approachable as it is explanatory since many of people who come to Jenny didn’t know what mediation is. By using the olive branch and Venn diagram the logo is able to communicate that it’s an opportunity for both parties to get their voices heard.