Everyone knows insurance can be a fairly dry topic—the guy who brings it up at a cocktail party is usually left standing alone by the punch bowl. Or at least that was the story, before the Insurance Nerds decided to inject some fun into the insurance business. Their quirky name needed a logo to match. KLP Designs took the job one step further with a tag line that played off the name, which is just the kind of big-picture thinking all the clients of KLP Designs receive.