While KLP Designs is a one-woman shop, Karen’s experience in New York City ad agencies has given her a network of freelance talent she can tap into when clients have needs that go beyond design. When a brand new skincare line needed strategy, packaging and a website, the project became a team affair. By linking different freelance talents and leveraging an overseas development team to deliver cutting-edge technology, KLP Designs spearheaded a best-in-class execution for this brand new business endeavor.
Scope of Work:
- package design
- website concept & design
- launch strategy
- launch materials (event signage, marketing materials)
- comprehensive brand guidelines document