Carolina Brewing Company is one of the most prestigious craft brewers in North Carolina. When they decided it was time for a 20th anniversary facelift, at first they turned to ad agencies. Shocked by the price tags, they asked one agency if there were other options for a compelling, creative rebrand. That agency had worked with KLP Designs before and knew Karen offered the expertise of an agency without large agency overhead.
Together CBC and KLP Designs harnessed the power of their iconic lion and added a fresh edge to match the current mood of the craft beer market. Everything from cans and bottles to six pack and case designs went into production for a July 4th launch. The perfect time to celebrate independent thinking and a market that brings creative entrepreneurs together.
Scope of Work:
- logo design
- packaging (cans, bottles, 6-packs, 12-packs, case boxes)
- promotional items (tshirts, tap handles, glassware, coasters)
- point-of-purchase (signage & neck bands)
- Advertising materials (regional ads & event banners)